Disabled people want to enjoy various forms of entertainment just like anyone else, unfortunately it’s one of the sectors that disabled people feel most excluded.
Not only does improving accessibility and inclusion within the entertainment industry mean giving disabled people the right to entertainment like everyone else, it can also give your business a competitive edge, as our research below shows disabled people would be willing to spend up to 40% more than they currently spend if services were more inclusive.
The most common issues Scope hear about the entertainment industry:
- A lack of information about the venue or event accessibility online, and no way of contacting the company to find out.
- Nowhere to enter your access requirements online e.g CEA number for booking a cinema ticket.
- Lack of or poor quality subtitles on streaming services such as Netflix and Sky Movies. Subtitle users pay 100% of the service fee but recieve less viewable content than their hearing counterparts.
- Lack of audio description on streaming services such as Netflix and Sky Movies. Audio description users pay 100% of the service fee but recieve much less viewable content than their sighted counterparts.
- Poor disability awareness amongst staff both online, over the phone and face to face.
20% of disabled people have cancelled a streaming subscription because of accessibility issues.
The main issues people have told us they experience when trying to watch programmes or movies online
The lack of subtitling is shocking on streamed TV services. There is absolutely no excuse for dropping subtitles. As a young mother with hearing difficulties I find it extremely hard to catch up on my favourite programmes
Households with disabled people spend 27% less than their counterparts
“Frequently find shows on Netflix that I would like to watch, but do not have audio description. Apps and games on the iPhone, such as Pokémon GO, that have no accessibility features for voice-over. Does all mean that I miss out on things that my friends are all enjoying and using, and as a young person, makes me feel very alone in the world.”
Household spend on entertainment
Many entertainment venues are not wheelchair accessible which I only find out when I get to the venue, even when I have been assured that they are fully accessible.
What are some of the issues within entertainment we hear again and again?
There’s no clearly visible email address to use as a contact option.
Make sure that there is always an easily visible and accessible email address for people to contact you. And make sure you reply: there’s nothing more frustrating than emailing with an access need and not hearing anything back.
Relevant articles on the Resource Hub11 web accessibility myths debunked How to make your Facebook business page more accessible A guide to alternative formats for accessibility
I can’t find out how accessible the experience will be.
Any ticket booking website or app should have the accessibility information for the venue or event written clearly in plain english and easy to find. If access requirements cannot be added as someone books their ticket, there MUST be alternative contact options, email and phone, so the customer can easily contact you.
Relevant articles on the Resource Hub“It’s not easy for me, but it’s doable” Henry Fraser on accessibility and booking online Designing for disability: quick do’s and don’ts The 7 principles of inclusive design and how to achieve them 10 ways to make your written content accessible | Life of a Blind Girl
There is a lack of subtitles and audio description.
How is it okay to pay 100% of the price but receive 10% - 80% of the content? We frequently hear about people being let down by online streaming services, social media videos and adequate subtitles or audio description at events, festivals, cinemas and theatres.
Get support from Scope's experts
Scope are improving the internet for people with access requirements, and we know that it can be hard to know where to start. That’s why as part of the Big Hack, Scope’s experts can support you to make your customer offer, and your workplace, accessible.
Services we offer:
- An audit of your digital products
- Training on best practice accessibility
- Access to our panel of disabled testers
- Expert support in making your workplace accessible
If you’d like to find out more, then please email [email protected] with your contact details.