The importance of words and language in a business rebrand
There is often a lot of focus on design following a rebrand. But a brand’s choice of words is just as important. Read how a brand can be positioned and tone of voice can express a unique personality and inform culture and communications.
Colour accessibility in branding: the basics
Our perception is coloured by the context in which we view it. Explore best practices in colour design that express and compliment your brand to ensure your product is accessible to all audiences.
Typography in the mind
Understanding your target audience and applying inclusive design practices ensures that accessible typography contributes to the success of a design without compromising on modern aesthetic qualities. Insights from Bruno Maag from international typeface designers Dalton Maag explores the role of typography in accessibility.
Championing accessible design and disability equality
Scope's visual identity was co-designed with The Team, using accessible, inclusive design to inspire a movement. Read how by designing all the elements of a brand with accessibility in mind, you can achieve inspirational design applicable to all audiences.